Commercial photography is there to work alongside your existing sales and marketing activity, your corporate image guidelines, and design principles. It adds to the brand value. Investing in an image library can pay for itself very quickly with a return paying back over a number of years.
How do you Charge
Pricing includes:
- Pre-production time ( working on the concept, and mood board)
- Time that takes to create images ( hourly, half day or full-day)
- Post-production ( getting images from the camera to your designer or art director's laptop)
- Supply (upload, web, disc, or print)
- And expenses (stylists, props, couriers, specialist rental, and travel)
- Retouching ( can be optional, but sometimes it is required)
- Usage License
- Sales Tax
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